Diverse group of smiling adult people enjoying dinner party outdoors and celebrating holidays together, shot with flash

Rare Bird: Wines Worth Saving

We rescue overlooked vintages, reimagine them with bold artist-designed labels, and deliver them to a generation that deserves better wine.

We're not just selling wine. We're rescuing it.

Every bottle in our collection was headed for the drain—overlooked by the market, undervalued by distributors, forgotten in warehouses. But we saw what others missed: exceptional wine that deserves a second chance.

We partner with bold artists to give these wines new life with unforgettable labels, then deliver them directly to wine lovers who appreciate quality over hype. It's not just about drinking better—it's about wasting less and supporting creativity.

Bird's-eye view over the vines into the Rhine Valley near Eltville/Germany, covered in morning mist, in autumn at sunrise

Curated by Obsession

We don't just rescue any wine. Every bottle is hand-selected by sommeliers who know what makes great wine great.

Rescued vintages

→ saved from being wasted.

Quality curated

→ chosen by people who actually know wine.

Redesigned labels

→ made with local artists so every bottle feels like a collectible.

The result? A lineup of wines that are as smart as they are stylish.

Why Rare Bird?

By saving overlooked vintages, we cut waste, costs, and pretension all at once.

Affordable prices without cutting corners.

A sustainable model that reuses what's already here.

Organic wines with no additives.

Good wine, done smarter.

Multi-ethnic people celebrating evening party on rooftop drinking wine and chatting

Wine for the Next Generation — Rooted in Tradition

Looks as good as it tastes.

We work with local artists to create labels that feel more like collectible art than wine bottles. Because why shouldn't great wine look great too?

Imbibe here.

Because wine this good deserves a second chance. Be part of the movement to drink better, waste less, and look good doing it.